Professional services · Toulouse
Maison Dubois, family law firm identity and website.
Identity · Website · Photo direction
01 / Context
Context.
Maison Dubois is a six-partner family law firm in central Toulouse. The previous brand was inherited from a 1998 firm merger and no longer matched the calmer, more relational practice the partners had built.
02 / Brief
Brief.
- Reposition the firm around mediation and family-law expertise.
- Build a site that ranks for “avocat famille Toulouse”.
- Replace the existing stock photography with real partner portraits.
03 / Proposal
Proposal.
A serif-led identity carrying a quiet authority, a fifteen-page site with dedicated practice pages, schema-marked partner profiles, and a half-day photo session in their existing offices.
04 / Outcomes
Outcomes.
- Top 3 for “avocat famille Toulouse” within 6 months
- +62% first-meeting bookings from organic search
- Listing pitch deck reuses the new identity end-to-end
05 / Client
Client.
“For the first time, the brand matches the way we describe our practice. The website does the screening we used to do over the phone.” — Maître Dubois