Skip to content
Agence Hookipa agence hookipa

Print & identity / Logo

Logo design and concept routes.

A logo you can use everywhere, drawn by hand and delivered in the right files. We start with three directions so you have a real choice, not one option to approve.

01 / Approach

A mark that fits your trade.

A logo is a working tool before it is a nice picture, so we design it to hold up on a van, a shop sign, an invoice and a phone screen.

We begin by listening. What you make, who buys it, the town or region you work in, the two or three competitors you keep bumping into. From that we build a short moodboard: colours, forms, a few references we like and one or two we want to avoid. It keeps the conversation concrete instead of vague.

Then we sketch. Real pencil roughs first, quick and cheap to throw away, before anything goes into Illustrator. From those we pick three concept routes worth developing properly, and we show you all three. You choose a direction, we refine it over two revisions, and you leave with clean vector files and a one-page guide on how to use them.

01

Three concept routes

You see three genuine directions, each with a rationale, not three near-identical versions of the same idea.

02

Moodboards and references

We agree on the visual territory up front, so the routes land close to what your business actually needs.

03

Sketch to final files

Every route starts as a pencil rough and ends as tidy vectors you own and can hand to any printer.

Examples

Logos we have drawn.

A board of recent logo marks
A board of recent logo marks

02 / How it works

From brief to final files.

Day 1

Brief and moodboard

We talk through your business, agree the direction and put together a short moodboard to set the tone.

Week 1

Sketches and routes

We rough out ideas on paper, then develop the three strongest into concept routes.

Week 2

You choose and we refine

You pick a route, we polish it across two rounds of revisions until the mark feels right.

Week 2

Files and usage guide

You receive AI, EPS, PNG and SVG files plus a one-page guide on spacing, sizes and colours.

After

One contact, still here

The same person who drew your logo answers when you need a new format later.

03 / Costs

Clear prices, quote within 48 hours.

Prices below are starting points for a typical project. Send us a line about your business and we come back with a firm quote within 48 hours.

Logo

The core mark, done properly.

€890
  • Three concept routes
  • Two rounds of revisions
  • AI, EPS, PNG and SVG files
  • One-page usage guide
Request a quote

Logo + variations

The mark plus the versions you use daily.

€1,190
  • Everything in Logo
  • Monogram version
  • Favicon for your website
  • Social media avatar
Request a quote

Full identity

A complete look, ready to roll out.

€1,890
  • Everything in Logo + variations
  • Colour and type system
  • Business card and letterhead
  • Brand guidelines PDF
Request a quote

04 / FAQ

Questions, answered.

Do I own the logo?

Yes. Once the project is paid, the mark and its files are yours, with full rights to use and print them however you like.

What if I do not like any of the three routes?

It rarely happens because we agree the direction first, but if none fit we talk it through and draw a fresh set. The aim is a mark you are glad to use, not one you settle for.

Can you redraw an old logo instead of starting fresh?

Yes. If your current mark has value we can clean it up, rebuild it as vectors and modernise it rather than replace it.

Which files will I get, and can printers use them?

You get AI, EPS, PNG and SVG. The vector files (AI, EPS, SVG) print at any size, so any French printer or sign maker can work from them directly.

How long does it take?

A logo usually takes about two weeks from brief to final files, depending on how quickly you can review each stage.

Do you work remotely or in person?

Both. Many clients we handle by phone and email, and you are always welcome for a coffee at the Labège or Saint-Malo studio.

Ready to see three routes for your logo.

Tell us about your business and we will come back with a firm quote within 48 hours.