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Artisan · Castres

Atelier Brun, menuiserie brand and lead-gen site.

Identity · Website · Vehicle wrap

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case-atelier-brun

01 / Context

Context.

Atelier Brun is a third-generation carpentry workshop in Castres. The owner inherited the business in 2024 and wanted to reposition from “general builder” to “premium interior carpenter” before turning fifty.

02 / Brief

Brief.

  • Reposition from general to premium interior carpentry.
  • Build a site that brings five qualified leads per month.
  • Refresh the workshop signage and a fleet of three vans.

03 / Proposal

Proposal.

A wood-grain warm brand with a typographic monogram, a six-page lead-gen site with a sticky quote-request form, and a vinyl-wrap pattern that runs across the three vans plus workshop signage.

04 / Outcomes

Outcomes.

  • 8 qualified leads per month within 4 months
  • Average project value up 45%
  • Three new commercial referrals from past clients who saw the vans

05 / Client

Client.

“Customers now arrive saying they have seen the van and looked at the site. Conversation starts ten minutes ahead of where it used to.” — Pierre Brun