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Local retail · Blagnac

Librairie Papillon, local bookshop e-commerce.

Brand refresh · WooCommerce · Packaging

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01 / Context

Context.

Librairie Papillon is an independent bookshop in Blagnac. The owners wanted to add a click-and-collect plus same-day delivery service without losing their slow, considered shop-floor experience.

02 / Brief

Brief.

  • Add click-and-collect with same-day delivery across Toulouse metro.
  • Refresh the brand to match the warm shop interior.
  • Design carrier packaging that gets photographed.

03 / Proposal

Proposal.

A WooCommerce shop with click-and-collect plus Stuart same-day delivery integration, a brand refresh keeping the existing butterfly mark, and a tissue-and-sticker packaging system that customers were photographing within the first week.

04 / Outcomes

Outcomes.

  • €18,400 in online orders in the first 6 months
  • 120% increase in Instagram followers (organic, mostly from packaging photos)
  • Three local press features (Dépêche, ToulÉco)

05 / Client

Client.

“The packaging system pays for itself in Instagram alone. We did not expect the new brand to bring in foot traffic, but it has.” — Marie, co-owner